Movie Money
April 8, 2007
This will be my last post on blip.tv and its deffinitely the most interesting. As you know by now blip.tv is a video sharing community that enables its users to start their own “show” and make money off of it through the sites’s advertising capabilities. Well, after looking in to blip’s method of advertising, I was very surprised to find how they make this possible with truly unique formats and effective marketing techniques. Blip offers three different types of advertising services which you can choose from to accompany your show. Those being…
1. midroll advertisements
2. postroll advertisements
3. adjacent roll advertisements
The advertising style which I found most interesting was the “adjacent roll,” which runs ads adjacent to viewer’s video player with highly targeted advertising technology. As your video plays, the adjacent roll recognizes your speech and displays advertising related to the content of your show. For instance, if you are talking about cars, then car ads should be displayed adjacent to your video. This is a brilliant way to target the right audience, and in turn ensure that viewers will help you get paid for your filming talent! The more people who click the ads, the more money you make off your videos.
click here to learn more on blip.tv’s advertising capabilities
